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Building My Personal Brand System
I didn't want to just choose a random template.I wanted to build a visual system that reflected the kind of work I do.
So I started with four colors:
Charcoal - for technical depth.
Ivory -for clarity and space.
Blush - for personality.
Copper - for warmth and craft.
Then I built the typography system around three different roles:
Cormorant Garamond for the main statements.
Manrope for clarity and readability.
Allura for small personal accents.
The LinkedIn banner is one of the first pieces of the system.
Which direction would you choose for my personal brand: light or dark?
[Attach banner + color palette + typography]
However, the visual foundation is already in place.
And this is something I've learned from building products:
The best systems usually start with decisions that seem small.
A color.
A font.
A structure.
A boundary.
Then those decisions compound into something much bigger.
This is the direction I'm building toward:
Where Founder Vision Is Engineered into Agentic AI Products.
Website coming soon.
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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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As Lead Brand Designer at Case Study Brands, I led the brand identity for Point Quest Group, an education organization. Starting with positioning and brand strategy, I translated the organisation’s goals into a cohesive visual identity designed to resonate with both school leaders and families. The final identity system balances credibility with warmth while providing a scalable foundation for future growth.
MOONIQ — Visual Identity System
Mooniq is a leading digital marketing agency specialized in social media, blockchain, and Web2 consulting. Its new identity reflects a bold and futuristic vision, inspired by exploration and constant innovation. A system built to express ambition, trust, and elegance, positioning Mooniq as a guide for brands reaching new heights.
The brand required an identity that could embody its innovative spirit, strategic mindset, and futuristic vision.
This visual identity was designed to capture Mooniq’s essence: a forward-thinking agency inspired by the concepts of exploration, technology, and limitless growth. Every element of the system —from the logo to the typographic and chromatic choices— was created to establish a sophisticated and aspirational brand presence.
2025© - Jv® Studio. — Enmanuel Jimenez V. All rights reserved.
Featured project in Graphic Design / Branding by @behance
Art DirectionBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopFigmavisualidentitybrandingcasestudy
Animation is dupe!
Creating a brand identity for Scrib - A Journaling App
I liked the title 'Human by Design' for this @Contra HQ x @Envato challenge. I thought why not create something that could be made before AI arrived but also use the opportunity to show how AI helps our workflow when used right, amidst the negative news we sometimes here about it.
So I decided on a brand identity. The process of this wasn't linear, there were times I had to decide if I had to use an asset or if it followed what I wanted to communicate in the design.
I had a number of sketches and ideas penned down before I started on creating the assets so I knew, to get the right assets, I had to give the right instructions.
When it came to fonts, mockups, images, sound, illustrations (mascot). All were generated in @Envato.
I pictured the brand as one a client would use so I worked with clarity on the project.
This is my first use of Envato and I'm really impressed with the output.
I made the decisions but Envato definitely helped with ideating and creation.
This was fun!
P.S.: It was my first time using envato so I had to watch a couple of YouTube videos and read a couple of articles to get started 😆
Video tryouts :)
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