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As GoCanopy shifted toward industrial and institutional real estate investors, the brand needed to signal trust, credibility, and enterprise readiness while appealing to a high-end, luxury-adjacent audience.
Coming to portfolio.
Motion Design by @Murat Kaan Ozturk
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Most designers ruin projects for one reason:
They design for their ego.
Not for the client.
A calm brand doesn’t need chaos just because you’re bored.
And an aggressive brand shouldn’t look like Stripe just because it’s trendy.
Good design isn’t self-expression.
It’s strategy.
Before choosing colors or layouts, ask:
Who’s the audience?
What’s the goal?
What actually moves the needle?
Skip that part…
And you’re not designing.
You’re gambling.
If your brand or website feels off right now, DM me before it becomes an expensive mistake.
Also... "Most clients ruin their brand for one reason: They want designs for their ego. Not for the brand." hahaha
Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences.
This phase focuses on building a more connected brand system through:
• app and booking flow concepts
• membership and access design
• environmental and spatial visuals
• campaign-style compositions
• tactile print explorations
The direction continues to balance structure and softness through a restrained palette, bold typography, and calm interface design; creating a system that feels both functional and atmospheric.
Full case study coming soon ✦
Which one is your preference and why?
Context:
1. The logo represents an abstract and thoughtful brain symbol featuring interconnected geometric dots representing both left and right hemisphere of the brain, as a progressively pulsing neutrons resembling ideas generations as part of the creative intelligence.
2. The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste.
52 voted
81%
12 voted
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64 votes
Closed
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