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Client spotlight: Silverline Creation, Goa
Our first showcase as we shift focus to the work behind the brand.
Silverline Creation came to us at an early stage—with a strong name, a personal story, and a vision rooted in construction. What they needed was a brand identity that truly reflected where they were headed.
The original logo held emotional value, built around the founders’ initials. But as the brand grew, it no longer aligned with the industry, scale, or positioning they were stepping into.
So we rethought the identity from the ground up.
The new mark draws directly from construction fundamentals—floor plans, stair structures, door curves—woven together with the initials S & C, creating a logo that feels intentional, architectural, and unmistakably relevant.
Paired with a refined colour palette and a cohesive visual system, the identity translated seamlessly across digital and on-ground collaterals—and most importantly, felt right to the client.
View the complete project on our Behance profile: https://www.behance.net/gallery/243586791/Silverline-Creation-Branding-Visual-Identity
Silverline Creation × Eviation
Designed to last.
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Una estética con intención. La identidad se construye a partir de una paleta armónica, inspirada en lo natural, que busca generar calma y conexión.
Las decisiones tipográficas acompañan esta idea desde la elegancia, aportando claridad sin perder personalidad y simplificando la experiencia del usuario a la hora de elegir los productos adecuados para su piel. Cada elemento fue pensado para sostener un lenguaje visual coherente, donde lo orgánico no se vuelva caótico, sino intencional.
Más que producto, experiencia. El sistema visual se extiende al packaging y a los puntos de contacto, entendiendo que cada instancia forma parte del vínculo con la marca. La experiencia se construye desde lo sensorial: lo que se ve, lo que se percibe y lo que transmite.
AUREA BOTANICALS se posiciona como una marca delicada, consciente y coherente. Una identidad que equilibra lo natural con lo estético, generando una experiencia que se siente tan bien como se ve.
"This logo is too cool for us."
A client rejected the most visually sophisticated option and...
...they were right!
It hurts to hear when the work is technically excellent, but their reasoning was solid: "We love it, but we're a mainstream brand and this just doesn't work for us."
A beautiful design isn't always the right one. Forcing a conceptual aesthetic onto a mass audience just creates friction.
Commercial design must solve business problems and speak to the right people. We can't design things just to pad our portfolio.
The designer's ego is the biggest obstacle.
that's why we practice empathy. it get easier when you see it from the client's perspective.
I've been working on a 3D render of Mac Miller's iconic mirror used in the album artwork for "The Divine Feminine". I wanted to challenge myself to make close up renders in Blender to accompany a different camera angle that I'm deciding to animate. I'm torn because I LOVE the depth of field on the flowers, but I wonder if it might be too much. What are your thoughts?
36 voted
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8 voted
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Closed
Tons of flowers looks great!
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