ABOUT THE PROJECT  Sémaya is a natural skincare brand centered around a signature ingredient: sesame from Mali. The brand offers minimalist, transparent, and versatile products designed for a simple, authentic, and skin-respectful approach to beauty.

THE GOAL & AMBITION  The objective was to craft a visual universe that draws nourishment from Malian heritage and traditional artisanal know-how, while projecting an elegant and soothing vision of skincare. The challenge was to beautifully balance deep cultural roots with a clean, modern aesthetic suitable for the premium cosmetics industry.

THE SOLUTION & EXECUTION  Through a complete rebranding, we translated Sémaya’s core values of transparency and simplicity into a refined visual identity. The design approach highlights the authenticity of the ingredients and the brand's heritage, creating a calm and elevated presence. This cohesive aesthetic was then extended to a comprehensive social media strategy, ensuring the brand's elegant voice resonates seamlessly across all digital touchpoints.

DELIVERABLES - Brand Identity & Rebranding - Visual Strategy & Creative Direction - Social Media Design & Curation