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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A little excerpt from the brand guidelines for a recent project
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.
New case study added!
Crahhy is a speciality coffee brand rooted in the relatable human psychology of coffee cravings.
The objective was to design a brand that is minimal on the outside yet delightfully chaotic on the inside, blending specialty coffee aesthetics with honest, humorous storytelling.
minimal outside chaotic inside is the right brief for coffee
A Shopify theme gives a store its starting point, but customization helps make the experience fit the brand.
For this concept, I focused on how small design decisions can work together to create a more cohesive storefront.
→ Brand aligned colors and typography
→ A clear homepage structure
→ Consistent product cards
→ Refined buttons and section layouts
→ Better visual hierarchy
→ A responsive mobile experience
The goal isn't to change everything just for the sake of being different.
It's to make thoughtful adjustments that help the store feel consistent, professional, and easy to navigate.
Good theme customization brings the brand and the shopping experience together.
What would you customize first when adapting a Shopify theme for a new brand?
I'd start with the typography and colors. They set the tone for the entire storefront.
