Product Packaging Design – Huariche Coffee (2023)

In 2023, I was entrusted with a collaboration opportunity with Huariche Coffee, a growing coffee brand. In this project, I was responsible for designing their coffee product packaging, aiming to strengthen the brand’s visual identity and enhance its appeal in the market.

The creative process involved exploring the unique elements of Huariche Coffee, such as its distinctive characteristics and the local values it seeks to highlight. The final design combined modern aesthetics with an authentic touch, aligned with the brand’s vision to tell the story behind each of their products.

This collaboration was a valuable experience that helped me sharpen my skills in packaging design and branding, and demonstrated my ability to translate brand values into engaging and communicative visuals.