Just about two weeks ago I wrote a short note to myself, as I am constantly writing notes for creative and tech concepts: "A tech ergo chair for vibe coders with relax mode and buttons on the side for simple commands to the ai coding agent."

To be honest, I originally thought of it as a funny idea, with commands like "Just solve it yourself" "Fix it and don't make mistakes" etc. But things moved on quickly to serious grounds that solve real issues and improve workflows for anything using AI agents.

Vibe coding is still understood by many as something to make fun of. But the reality is that AI technology has enabled very talented people (technical and non-technical) to achieve real outcomes and to continuously experiment and innovate at high speeds. Soon enough, a tag like this won't be needed. Professional vibe coders, in most cases, are embracing the new way of being serial entrepreneurs. But beyond that, the limits are scarce for people with high capacity of creativity, innovation and execution.

A person or a team with the right mindset, the right tools and a clear understanding of the current technological possibilities, will always find new ways to bring afloat, test and implement new solutions. Large corps, especially SaaS companies, understand this. They understand their moats are weaker then ever for the long run. The competitive markets for tools and digital products will only more complex. But there is light at the end of the tunnel for those who dream of launching new ventures, finding an audience to love their products and continuously evolving and growing stronger, by survival instinct and by a determined approach to keep moving forward and playing a role in the global tech landscape.

Going back to the ergo chair, I was simply looking to create a product concept and brand concept to continue to optimize my workflows when delivering client work via PromptlessDemo by Cinergetik (streamlined service for product marketing videos).

That was the plan. But a few days into it, Ergocode has its own branding, product video, and fully functional and compliant landing page ready to capture leads from people interested in the product idea. And not only that, I've added a way for investors and possible strategic partners to leave notes of interest as well. Because, who knows? If demand can be confirmed, maybe the idea is not so far fetched.

We are not living in a time where innovative ideas can be left in a notepad. For that reason, I am transforming my business, Cinergetik, into a creative innovation studio, beyond our offering of creative services, and will be launching our own brands, products and campaigns for diverse market opportunities, learning from every experience and constantly optimizing business strategy, creative content and marketing processes (the same skills we then use to support client work).

I haven't been detached from building with AI. As a matter of fact I have personally worked on multiple platforms and sites over the past few months, some of them continue to be developed and enhanced (for example, a competitive platform for university students) others are prototypes of larger projects I've been designing and strategizing for years, my video services platform (PromptlessDemo by Cinergetik) and now this landing page for ERGOCODE.

There is something interesting about the cycle of putting something online, its not a final step, but the beginning of constant improvement, learning and optimization.

Ergocode is still an early concept, and it might or might not remain like that. But there is currently no huge difference between being a concept or not when you can capture market interest and promote a brand that can be transformed into a startup of its own as soon as today (especially here in Estonia, I can literally do that).

What are your thoughts on the current vibe coding trends?