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SBP — "Ultra" | Animatic 02
Second animatic in the SBP Season 26/27/28 campaign (client: Sara Lee), produced end-to-end with generative AI, sharing full visual continuity with Animatic 01.
Pipeline: Concept > Storyboard > Animatic > Animation
Tools: Seedream 5 Pro (stills), Midjourney (reference exploration), Seedance 2.0 and Minimax (video animation), Photoshop (post-production)
"Ultra" focuses on household pest control, anchored by an orange protective force-field barrier that grows across the door and floor as it neutralizes the cockroach — reinforcing product efficacy while maintaining the same cast, wardrobe, and environment established in Animatic 01.
Product packaging fidelity, anatomically accurate pest reference, clean force-field VFX language (protective barrier, never fire or combustion), and film-accurate cinematography (Sony A1 + 35mm f/1.2 for human scenes, 100mm macro f/2.8 for insect detail, Kodak Ektar 100 film look) were all achieved through AI generation. As with Animatic 01, Seedance and Minimax were tested per scene depending on motion complexity, with Seedream 5 Pro remaining the standout for concept and still quality.
Scope: concept development, script breakdown, still generation, I2V animation, and end-to-end creative direction.
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