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GLOSS* is live.
The world, annotated.
A new lifestyle journal — Seen / Worn / Noted — where every photo, garment, and street gets interrupted by one neon line.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just dropped a new case study on my Behance profile 👇
Guys, help me choose the right cover. For now, our team chooses first, but happy to hear feedback from the Contra community 😉
Full case - KrowLabs Brand Identity
21 voted
60%
14 voted
40%
35 votes
Closed
B
Client Project: Poffibites
Poffibites is a modern makhana (foxnut) snack brand developed for today's mindful snackers who want healthier alternatives without compromising on taste, convenience, or experience.
For this client project, I was responsible for creating the complete brand identity and packaging system, including 5 flavor variants.
The identity was built around the belief that healthy snacking should feel exciting, approachable, and memorable. The custom logo features soft, rounded forms that reflect the brand's friendly personality while creating strong recognition across digital and retail touchpoints.
To differentiate the brand within the crowded healthy snack category, I developed an illustration-led packaging system where each flavor unfolds as its own immersive world. Rather than relying on conventional ingredient photography, the packaging transforms flavor cues into narrative landscapes, creating stronger shelf impact, clearer flavor differentiation, and deeper brand recall.
The result is a scalable FMCG branding and packaging system designed for both D2C and retail markets, helping introduce makhana to a modern global audience through storytelling, strategy, and distinctive visual design.
Superb!
Many wellness brands promise calm, balance, and self-care.
But when you look at their branding, it tells a completely different story.
Too much noise.
Too many competing elements.
No clear feeling.
People don't connect with wellness brands because of a logo.
They connect with how the brand makes them feel.
For this concept, I explored a visual identity for a wellness brand called Mora.
A softer color palette, refined typography, and simple brand applications designed to create a sense of calm before a customer even interacts with the product.
Because every touchpoint matters.
So if you're building a wellness brand, ask yourself
Does your visual identity reflect the feeling you want customers to associate with your business?
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