I spent about 24 hours from yesterday to today developing the branding for Trellis, a fictional AI gateway for B2B SaaS teams.

I started by sketching out the logo shapes I had in my head and honestly, the first few were pretty bad. But after a while I had a rough idea that actually felt worth pushing, so I moved into Figma. Hallelujah.

From there, I started testing the colours I had in mind, playing with the proportions, and checking how the logo worked at different scales. That was probably the point where I started thinking, okay... this might actually work.

Once the base felt right, I started properly detailing and texturing everything. I went through a lot of iterations, and at one point I had to go back to the brief because I felt like something was still missing. Funny enough, that gave me the last bit of direction I needed.

I finished by trying the identity across a few designs and mockups until I was finally convinced by the direction.

Really enjoyed working through this one. Website is next, and I honestly can’t wait to see how the brand starts stretching into a full experience.