I use AI on every project. I still don't trust it. Neither should you. Here's the thing nobody's ...

I use AI on every project. I still don't trust it. Neither should you. Here's the thing nobody's ...I use AI on every project. I still don't trust it. Neither should you. Here's the thing nobody's ...

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Hitarth Nayak

• 8h

I use AI on every project. I still don't trust it. Neither should you.

Here's the thing nobody's saying out loud. Fast Company and AIGA just ran a survey of freelance designers: 62% use AI often or sometimes, mostly for brainstorming and copywriting. Same survey, same designers: 70% believe it's making creative work worse. 📊

We're not confused. We're right on both counts.

AI is a tool. It's not a designer.

It doesn't know why the client hates blue. It doesn't know the CEO's ego is the real brief. It doesn't know that "just make it pop" actually means "I'm scared and need reassurance."

That's the job. That's what they're paying for.

The freelancers who win the next few years won't be the ones avoiding AI and they won't be the ones handing it their taste. They'll be the ones using it as a faster pencil, while getting more opinionated, not less.

Your taste is the product. Protect it. 🛡️

Where's your line? Where does AI help and where do you draw it?

#Freelance #DesignAI