A thin lime circle tells you which two words this page is about.
The headline sits over a sunset photo of a panel field. The "Get started" and "Explore innovations" buttons share the circle's lime, so the eye moves from the circled words straight to the next step.
Large faded capitals repeat those two words across the sky, faint enough to stay inside the photo. On mobile they break onto two lines, and the headline and button stack above two frosted cards.
Only two words of "Solar Energy for Your Home and Business" are lime, and the whole page follows them.
Fade Into You by Mazzy Star is my favourite song ever!!
It's one of those songs I put on whenever I need a little reminder of how good life can feel.
For this cover, I wanted to capture the feeling of freedom, movement, and that almost weightless feeling of being alive. Like driving with the windows down, your head out in the wind, or opening your window at night and getting lost in the stars.
The idea was to make the typography part of the image, not just something placed on top. Almost like the words are floating inside that little dream you get lost in while listening to music.
What happens when a poet picks up a pen and remembers she likes to sketch too:)
I write poetry over at @words.bycm on IG and since Inktober is here, I thought it was time to let that side of me out of its little corner of Instagram.