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The challenge wasn't creating something beautiful. It was creating something intentional. so we stripped everything back and built with clarity.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Introducing Anchor - a bold fitness brand identity built for people who train with purpose. From performance apparel and lifting accessories to powerful campaign visuals, every detail is designed to move with strength, focus, and confidence.
A complete branding concept for a modern fitness lifestyle brand.
#BrandIdentity #FitnessBranding #SportswearDesign #LogoDesign #BrandDesign #CreativeDirection #GraphicDesign
What if damage wasn’t a flaw, but proof that something survived?
For the FLORA × The Met challenge, I started with an 18th-century shot-proof breastplate from The Met’s archive — a piece deliberately fired at to prove its strength.
I reimagined that same logic as PROOF, a protective vest for skateboarders.
Instead of hiding wear, the vest is designed to record it. As the outer black fabric tears through impact, different coloured layers are exposed depending on the depth of the damage.
Every fall leaves evidence.
Every scar becomes part of the object.
And even if thousands were manufactured, continued use would eventually make every vest one of one.
The original armor was damaged once to prove it could survive.
PROOF proves itself every time it survives.
I built and explored the full concept in FLORA, from the original museum piece and material studies to the final system, imagery and presentation.
I also recorded a full process walkthrough covering why I chose the piece, the concept behind the damage system, my iterations, models, and the FLORA canvas.
My submission for the FLORA × The Met Challenge.
This is such a strong example of turning damage into a design language rather than something to hide. I especially love the idea that every impact permanently changes the vest, meaning the object slowly becomes a record of its own survival. The connection between the historical...
When designing a music app, most teams start with the player screen.
We did too. It's the obvious center of gravity.
But when we worked on this concept, we noticed something. The player was the least interesting design challenge. Every music app has a player. Not every music app knows what you actually listen to.
So we built around the intelligence layer first Sound Intelligence. 18h 42m of listening time. 239 songs played. Peak listening 9 PM–12 AM. Genre distribution mapped across Lo-fi, Pop, R&B, and Others in a horizontal bar system that makes your taste visible at a glance.
The player came second. The library came third. And the AI Discovery panel 24 tracks, 96% match came last, because by the time a user reaches it, the app has already proven it understands them.
What we noticed was that designing analytics before aesthetics made the whole product feel smarter. The visuals followed the data, not the other way around.
Does your music app know you as well as this one does?
Love how intuitive this mobile app design is