Creating a Packaging Dieline from Measurements in Illustrator

Creating a Packaging Dieline from Measurements in IllustratorCreating a Packaging Dieline from Measurements in Illustrator

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Sukaina Shakeel

• 2d

No dieline. No template. Just measurements.

And honestly, this is one of those moments where you open Illustrator and think:

“Okay… let’s build this.” 😂

I took those measurements and started creating the dieline from scratch.

This is why packaging design isn’t just about making something look pretty.

You also need to understand the structure behind it.

Completed work

Packaging Design Adobe Illustrator

Danar Bagus

• Sep 25

AMSW — Brand Art Direction & Visual Identity

A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.

The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.

I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.

Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design

Tools: Adobe Photoshop · Illustrator