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WordPress SEO Audit & Optimization | 26 Errors Fixed & Organic Traffic Growth
The client operates a WordPress website for a legal services company specializing in Intellectual Property, IT & Startups, Blockchain & Crypto, Business Relocation, and Business Law.
The website had low organic traffic and several Google Search Console issues that prevented blog pages from ranking effectively. Although meta tags were already present, they were poorly optimized and required significant improvement.
SEO Audit
I conducted a comprehensive technical and on-page SEO audit to identify issues affecting the website's search visibility.
Out of more than 100 possible checks, I identified 26 errors, with issues present across approximately 67% of the website's pages.
I categorized the findings by criticality:
High: issues capable of having a serious negative impact on the website or specific pages.
Medium: issues representing opportunities to improve search performance.
Low: recommendations and less critical improvements.
For each issue requiring developer involvement, I prepared technical tasks and coordinated the implementation.
Technical & SEO Optimization
To avoid conflicts between development and SEO work, I first coordinated the correction of technical issues handled by the programmer. After each implementation, I verified that the fixes had been completed correctly.
I then corrected the SEO-related issues myself, including on-page optimization and improvements to the website's search engine readiness.
After completing and checking the fixes, I submitted the relevant pages for indexing through Google Search Console.
Blog SEO
The audit also revealed systematic issues within the website's blog content that could not be effectively solved through technical development alone.
I developed SEO recommendations for blog content, covering how future articles should be prepared and optimized for search engines.
This gave the client a practical framework for continuing to publish content while following consistent SEO requirements.
Results
After the technical and SEO corrections were implemented, the website achieved growth in organic search traffic, visible in the performance data from Google Search Console.
The project also resolved the identified technical and SEO issues and established a stronger foundation for future organic growth.
The client received not only a corrected website but also a set of SEO content recommendations that could be applied to future blog publications.
Conclusion
The project transformed a technically problematic WordPress website into a better-optimized foundation for organic search growth.
Final result: 26 SEO and technical errors identified, issues affecting 67% of pages addressed, Search Console indexing problems resolved, organic search traffic increased, and an SEO framework created for future blog content.
Search Engine OptimizationGoogle Search ConsoleDigital MarketingSearch Engine MarketingAhrefsWordPress
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Because they had no way to reach their customers.
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Customers were online. Businesses were offline.
So I started building simple websites for friends and local businesses. The goal was simple: help them stay visible and keep selling.
One referral became ten. Ten became a full-time agency.
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Link to our story in the first comment.
"one referral became ten" is such a good way to grow an agency, starting with friends and local businesses makes a lot of sense. is cterling still mostly referrals now, or do you go out and find clients too?
