Marketing Measurement Setup with GA4, GTM, and Server-Side TrackingMarketing Measurement Setup with GA4, GTM, and Server-Side Tracking
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I built an end-to-end marketing measurement system for an online fitness education business.
Connected the website, GetCourse checkout, and BePaid payment confirmations with Google Analytics 4, Google Tag Manager, Yandex Metrica, and Meta Conversions API.
Implemented server-side purchase tracking through Make, with duplicate protection and session identifiers linking purchases to website activity.
Validated the complete flow using real paid orders and removed outdated conversion events. Also restructured four Google Search campaigns, prepared for launch pending client approval.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started