Google Rewards the most RELEVANT advertiser. Once you understand this there’s no stopping you.Google Rewards the most RELEVANT advertiser. Once you understand this there’s no stopping you.
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Relevance beating budget is the part most new advertisers miss. Where does relevance break most often in accounts you audit, ad copy or the landing page?
One of the projects I'm proudest of: a Shopify store, 16 months of SEO.
159K clicks. 16M impressions. 12,958 ranking keywords, 380 of them in Google's top 3.
SEO for stores is a long game. Numbers like these come from doing the basics well, month after month, and letting the work compound. The stores that keep going are the ones that win it.
380 keywords in Google's top 3 after 16 months is a strong result for a store. Which change moved the needle most, product page content or technical fixes?