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HAUS & CO: brand identity and campaign visuals for a furniture brand 🛋️
Warm desert palette, a bold serif wordmark and soft typography. The goal was to make furniture feel like home, set in nature rather than in a showroom.
What's included:
→ logo and brand identity
→ new collection campaign poster
→ typography and social media layouts
Setting the furniture in the desert instead of a showroom is such a distinctive campaign choice, Daniil. The warm palette and bold serif wordmark make everything feel grounded and inviting. Beautiful identity work.
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Made these 2 concepts for a furniture shop, Rumah Home, a boutique store specialising in Indonesian-inspired furniture and homewares. “Rumah” means “house” in Indonesian, so the idea was to make the name itself feel like home.
Concept 1: An arched doorway frames an interlocked R and H, with sharp geometric details softened by a rounded shape. The olive and terracotta tones nod to Indonesian timber, clay and handcrafted pieces.
Concept 2: The letters turn into furniture: a bedside table, a seat and a lamp. Fine linework keeps it modern, and the handwritten “home” adds warmth.
Beautiful concept! The arched doorway idea is so clever - it instantly makes the word "Rumah" feel like a home. Concept 1 feels more premium and clean to me, the arch with the monogram is very memorable. Great storytelling behind the logo.
Aryna, that golden symbol pops so nicely against the plum background ✨
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.