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Heritage Collection for Cocolili Africa.
A cohesive homeware collection celebrating African craftsmanship through original surface patterns, colour and thoughtful product design.
My role spanned collection design, surface pattern design and product development—from creating hero prints and coordinating patterns to developing colour palettes and preparing production-ready artwork. Every design was created to work together as one cohesive collection while giving each product its own identity.
The result is a commercially launched collection that demonstrates how thoughtful design can translate seamlessly across multiple products and retail environments.
The network for creativity
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Chain Reaction Logo - Energy Through Connection
Chain Reaction explores the idea of connection, movement, and energy spreading from one element to another.
The mark is built from three interconnected forms, creating a visual metaphor for how a single action can trigger a larger response. The translucent glass-like shapes, vibrant gradients, and soft reflections create a sense of momentum, interaction, and digital innovation.
Designed as a flexible identity concept, the symbol balances simplicity with a futuristic character, making it adaptable across digital products, technology brands, creative platforms, and modern ecosystems.
Concept • Brand Identity • Logo Design • 3D Exploration
Every shot in this project was AI-generated. Every decision behind it wasn't.
For Envato's Human by Design challenge, I built three pieces: a full launch campaign for Pebble, an insulated flask; a short video capturing the exact moment the AI-made version hands off to the real one; and a longer process video walking through how it all actually came together.
The human part shows up twice. First, inside the Pebble campaign itself — nothing in the final cut is the first thing AI generated. The parachute-drop opening, the color transitions, the splash shot, the final choreography of every clip — each one went through real, repeated revision: watching a draft, deciding it wasn't there yet, rebuilding it by hand until it was. Second, in the structure of the process video itself. It opens like a polished AI ad on purpose, deliberately withholding that it's AI-made — then cuts to me, in real life, at the exact moment I realized the "finished" version wasn't actually finished. The switch from AI to real isn't just shown. It's the whole argument.
Built with Envato's toolkit throughout: stock photography and footage for reference and b-roll, licensed music, a full sound design pass for every beat of ambience and foley, custom fonts, and Envato's AI suite for image, video, and voice generation — across both the Pebble campaign and the process video.
🐦 https://x.com/ruffa_sakay/status/2081628600286286232?s=20
#envatochallenge
This is such a strong framing. I really like how the handoff from the polished AI-made version to the real human process becomes the argument itself, rather than just something explained afterward. The repeated revision across shots, sound, pacing, and choreography makes the...
Excited to share my submission for the Envato Challenge:
Outlined Design!
Outlined is my concept for a contemporary poster brand built around the idea that great design should be accessible to everyone. Every artwork is available as a premium print and includes a matching digital edition, instantly unlocked via NFC or QR code, allowing the design to live seamlessly across your walls and your devices.
To bring the concept to life, I developed a complete brand identity spanning the logo, typography, colour palette, packaging, website, product experience, and marketing assets. Throughout the project, I used a range of Envato resources, including high-quality mockups, imagery, and creative assets and even music to present the brand. Further, I made use of Envato's Gen AI to create my cinematic footage and mockups that would normally take me ages to make myself. I was very impressed by its speed and capabilities.
A huge thanks to Envato and Contra for running this challenge. I was glad to finally explore my idea that I have been storing for a while now.
I would love to hear your thoughts!
Some of the posters I put together for this competition - many of them utilise Envato's graphics.
