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Thank You! It honestly is not me, but my wife she has a great eye for these things. She is a natural!
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Creatives on Contra have earned over $150M and we are just getting started
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Sharing this amazing project I had the pleasure to work on ⚡️
LUMA is a matcha brand built around the ritual of taking a moment for yourself.
The identity combines a fresh, playful color palette with a clean and contemporary visual language, creating a brand that feels vibrant without losing its sense of calm.
The result is a modern matcha identity that brings together natural qualities with a bright, lifestyle-driven aesthetic.
Check the full project on https://www.behance.net/gallery/255763939/LUMA-Matcha-Branding
Tell me your thoughts! 🔥🍵
Most of the matcha shelf is muted and ceremonial-looking, so a bright palette is exactly what makes this findable. The trade is that brightness tends to read as everyday latte rather than premium grade, and that shows up in what people expect to pay - was the daily-ritual end the deliberate target rather than the ceremonial one?
What would happen if a modern skincare product had to communicate without the visual language we associate with beauty today?
Instead, I went back to Art Nouveau, where typography, illustration, architecture, and ornament were treated as one visual system.
The subject actually felt surprisingly natural for the era. Art Nouveau was heavily inspired by nature, craftsmanship, beauty, and organic forms, all ideas that still show up constantly in skincare branding today.
One rule I refused to break: the decoration had to belong to the composition. It couldn't just be added on top to make something “look vintage.”
So... what modern product would you love to see reimagined in another design era? 👀
Reimagining modern skincare through Art Nouveau is such a refreshing take. Integrated ornamentation rather than surface-level decoration gives the packaging a deeply authentic, organic weight. Would love to see an electro functional tech brand reimagined in a Bauhaus or Brutalist framework!