Contra - A professional network for the jobs and skills of the futureA warm, character-led scene that explores natural expression and an intimate setting. The goal wa...
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A warm, character-led scene that explores natural expression and an intimate setting. The goal was to make a small, everyday moment feel believable and emotionally present.
New cover, new visual taste test.
As a visual director, the hardest choice is choosing between your own creations.
Two covers. Two directions. One choice.
Generated these looks in Midjourney — but the layout is what really pulls it together.
Grid, crosshairs, typography, detail callouts: same images, but the presentation makes them read like an actual editorial spread instead of just pretty pictures.
The grid, crosshairs, and detail callouts do more than decorate the Midjourney output—they turn it into an editorial system. Great example of how art direction can make a set feel like a coherent campaign.
The name comes from Roman military rank. The aquilifer carried the standard — the one thing the legion couldn't afford to drop.
That single word killed my first direction before I'd finished it.
No polish. No faceted stones.
Hand-cast, asymmetric pieces, tool marks left visible.
Photography went extreme macro, unretouched skin, hands gripping the face instead of posing near it.
Color system: two darks instead of one dark + accent.
#1E1E1E and #27331A let the brand shift register — campaign world to product world — without ever going light.
#D9DED4 stays structural only. Never a fill.
Motion rule on the site: diagonal masks only. No rotation, anywhere.
A spinning object reads as being shown off. This brand is about weight, not display.
Same angle, same easing, top to bottom.
One idea, held all the way through — name, object, photography, palette, motion.
That's the whole pitch for how I work.