Before I designed a single screen I spent two days just watching how the team actually used the product. What I saw changed everything.
The client came to me with a few rough ideas. No detailed brief. No defined flows. Just a problem they could feel but couldn't explain.
Three months later we shipped 60+ screens across 3 completely different user flows.
Here is how it went.
The product served three types of users at the same time. Technicians on the ground. Admins managing the operation. Dispatchers assigning jobs and handling schedules. Each of them had completely different needs but they all had to live inside one product.
That was the real challenge. Not the screens. The logic holding them together.
We mapped everything before touching Figma.
Research first. Then user flows for all three roles. Then wireframes. Only after all of that did the actual UI work begin.
The flows we designed covered technician profiles, internal messaging, dispatcher job assignment, scheduling, billing, task management, and order details. Every screen had a reason. Every decision had a user behind it.
The hardest part was building clarity for a client who was still discovering what they actually needed. The brief kept evolving. So did the product.
That is the real work nobody shows in a portfolio.
Full case study is on my Behance. 60+ screens, 3 flows, every decision explained.
Sometimes it’s hard to visualise data clearly without overwhelming users, but that’s what we aim for.
A snippet from daily design explorations using Magicpath and Figma.
The chart keeps the progress story legible without turning the dashboard into a wall of metrics. The bright gradient is a bold backdrop, while the centered white card gives the key numbers a clear focal point.
The mood-capture direction feels more distinctive to me—the layered cards give the memory context real personality. I’d keep the summary drawer as a quick-glance fallback for returning users.
“We started with just a name and some vague ideas. They left us with a brand.” That’s how our client described their experience working with us on The Growth Fit.
There was no existing identity to refine. Our job was to take an early-stage idea, understand what the brand needed to stand for, and turn it into a visual system with enough clarity and character to grow with the business.
That meant exploring, challenging our own decisions, and going back to the drawing board when something wasn’t landing well. The result was a system built around one central idea: the right fit, carried consistently through the identity, motion and brand touchpoints.
The complete project is live. If you’d like to see how the idea developed into the full identity system, you can explore the case study here: The Growth Fit