This multi-disciplinary project showcases core competencies for Web Design, Brand Design, and Business Marketer roles:

I have delivered with this responsive and original Website output a complete visual and functional redesign for Topnotch Gym Group's brand and marketing positioning, demonstrating my ability to create and evaluate visually compelling, conversion-friendly marketing sites, while establishing a cohesive visual identity.

- Brand Design & Identity Systems

I designed a new professional brand identity through a comprehensive system that I built on Canva without the use of AI, including new logos and color systems, and new typography pairings, adaptable across digital touchpoints.

- Strategic Visual Marketing & Content

Bridging creative intuition with business strategy, I enhanced photo assets by making them coherent and adding branding elements using Gemini's Nanobanana, I generated promotional AI videos via ElevenLabs agentic Studio using Seedance 2.0, and built an AI voice agent on Eleven Agents by ElevenLabs. This ensured all visual and communication assets were aesthetically cohesive, emotionally resonant, and optimized for marketing effectiveness.

Web Design Architecture & UX/UI Redesign

Using the agentic capability of Vercel v0, I created a completely new layout composition, web functionality, visual hierarchy, and responsive web behavior across mobile and desktop interfaces:

the header and hero support the conversion-friendly layout, and the interactive galleries with hover-flip info-cards deliver an original and engaging UX; the filters for membership plans, 4-week class timetable rather than one, with date-navigation and direct booking CTAs, help clients to find and act uppon information much faster.

I have inspected and modified generated code directly from Vercel, and deployed from the platform, but Vercel also allows synchronizing all the websites I build on it with GitHub for deployment, custom domain routing, Stripe payment integration, and seamless content updates without platform lock-in.

Built upon my 2024 Google UX/UI Specialization Qualification (a 7-course program), this project proves how strategic marketing, brand guidelines, and responsive web architecture unite to optimize user experience flow and business performance.

#WebDesign #BrandDesign #ConversionOptimization #ResponsiveUI #BusinessMarketer #GraphicDesign