Brand design has been really fun lately. Here's a glimpse of a few recent projects, as I try to f...Brand design has been really fun lately. Here's a glimpse of a few recent projects, as I try to f...
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That resort mark moving into the pool shot sells the whole mood in two seconds flat, Jitter was clearly worth learning. Is the portfolio backlog piling up because paid work keeps winning out, or is it more the classic struggle to make time for your own stuff?
The wordmark splitting apart to reveal the resort photo underneath is such a clean way to introduce a brand and a place at the same time. Worth the time to build a full case study around this one.
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places youβd want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.
Same content, different experience. A few thoughtful design choices can completely change how a presentation feels, flows, and communicates. Which version would you choose?