CTRIX — AI SaaS Explainer & Product Animation
A 90-second concept film showing how one campaign brief becomes content ready for review and delivery.
CTRIX is a fictional AI platform with an original product interface, built to demonstrate a complete workflow: workspace setup, brand configuration, campaign planning, content creation, AI refinement, team approval, and export.
The visual direction combines generated transparent cutouts with layered product screens, guided camera moves, animated typography, and a custom logo reveal. Each transition leads viewers toward the next action, keeping a complex workflow clear.
The project includes: