Kogy — AI Companion Toy / UI/UX Design

Designed the landing page for Kogy — a plush, keychain-sized AI companion that learns, plays, and keeps you company throughout the day.

The tricky part with products like this: lean too techy and you lose the cuteness, lean too cute and it stops feeling like a real smart device. So instead of the usual soft-pastel illustration route, I let real hero-scale photography of the plush character carry the whole page — its actual texture, its little smile, its scale as a keychain — wrapped in bold, high-contrast orange and oversized type.

A small character-selector strip (Lumi, Mochi, Poppy) hints at collectibility, and a live scrolling stat ticker at the bottom (questions answered, active companions) keeps it grounded as a real AI device, not just a toy.

Genuinely one of the more fun briefs I've worked on.

The live stat ticker (questions answered, active companions) is what sells the AI-device framing here, not the photography — a plush toy with a counter reads as a running system, not a static product shot.

Bem came in with logo marks and colors, and we're looking for an identity to call home. After doing some research and inspiration exercises, we came up with this concept, which I absolutely love.

That recurring blue square feels like it could carry the whole brand on its own eventually. Did bem come in already sold on going this abstract, or did you have to build the case for it internally?