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I partnered with a US-based sustainable lifestyle brand to design and build their Shopify store from the ground up. Alongside creating a clean shopping experience, I implemented Generative Engine Optimization (GEO) strategies to help the brand gain better visibility across AI-powered search platforms like ChatGPT, Google AI Overviews, Gemini and Perplexity.
REAL RESULTS
3.2x growth in AI search visibility
212% increase in qualified organic traffic
61% increase in online sales
4.9x more product impressions
Top 3 rankings for multiple commercial keywords
95+ Google PageSpeed score
40% lower cart abandonment after UX improvements
What I Delivered
Premium Shopify Store Design
Custom Landing Pages
Product & Collection Pages
Mobile-First Responsive Design
GEO (Generative Engine Optimization)
Technical SEO
Schema Markup
Core Web Vitals Optimization
AI Search Optimization
Conversion Rate Optimization (CRO)
Speed Optimization
Analytics & Performance Tracking
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A Shopify store can have great products and still be difficult to shop if the collections aren't organized properly.
When I structure collections, I think about how a customer naturally wants to browse.
For example:
→ Group similar products together
→ Use clear collection names
→ Avoid overlapping categories
→ Make important collections easy to find
→ Add useful filters
→ Keep product organization consistent
→ Make the same structure work well on mobile
The goal is simple:
Customers should be able to find what they're looking for without having to figure out how your store works.
Good collection structure isn't just about keeping products organized.
It's part of the overall shopping experience.
How would you organize collections for a Shopify store with a large number of products?
For a big catalog I lean on automated collection rules (tags for material, use case, price tier) so it stays consistent as new products get added, then manually pin a few bestsellers at the top of each collection for merchandising. The other thing that matters is the mega menu...
Just launched: Cool by Oopscool , a new Shopify digital flagship for Oopscool's emerging fashion label.
We've been working with Oopscool since 2024, when we built their main online store. This summer, we teamed up again to bring their new label online ahead of the FW26–27 collection.
From visiting their physical store and exploring three different design directions to Shopify development, ERP connectivity, local payment and shipping integrations, and launch coordination.
After months of collaboration with the brand and its technical partners, the new store went live on today right on schedule for the new season.
Designed and developed by Serai.studio.
Makes sense, and good call negotiating two providers against each other, most people just take the first quote. One thing worth knowing for anyone reading this later: a regional gateway like that usually plugs in through Shopify's payments app extensibility rather than a custom...