For a long time, I thought freedom meant working from anywhere. But I noticed something strange: ...For a long time, I thought freedom meant working from anywhere. But I noticed something strange: ...
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Who is the art director when you are a one person studio?
Me, apparently. I pick the concept, argue with myself about it, change the name three times, and then critique my own logo at midnight.
Working solo means every decision has my fingerprints on it. There is no committee to hide behind and no one to blame. It is slower in some ways and much more honest in others.
If you freelance, how do you give yourself useful feedback?