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Complete brand identity and logo system designed for Licence to Learn DRIVING SCHOOL. The objective was to create a trustworthy, dynamic, and modern brand image that resonates with new drivers and learners.
Design Concept & Details:
Icon & Concept: Integrated a curved road/highway symbol within a sharp, modern geometric emblem to represent direction, movement, and safety.
Typography: Clean, highly legible sans-serif font pairing that balances "Licence to Learn" with a bold "DRIVING SCHOOL" emphasis.
Color Palette: Professional deep navy blue (representing trust and reliability) paired with vibrant orange (symbolizing energy and caution) and neutral metallic greys.
Brand Versatility: Designed full horizontal, stacked, app icon, mono-color, and responsive dark/light background variations suitable for vehicle graphics, signage, and digital platforms.
Tools Used: Adobe Illustrator
The network for creativity
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The result is a fresh, stylish landing page that connects premium audio technology with fashion, music, and personal expression ✨
Magenta with the black headphones really pops. Was the small playlist text on pink tricky for contrast?
Three weeks into building the Pasted website, after the design was approved, an 11-page document arrived with a whole new vision.
It was beautiful work, and it described a different project at the agreed price.
I asked them to decide: keep the approved scope, or pause and price the new idea separately. On day six, they chose the original. We shipped two weeks later.
Offering to price the new vision as its own phase also lets the client see what the idea costs without it feeling like a no. Was a change-order process already written into your contract, or did you build that path on the spot?
Little did I know this logo I designed would be seen billions of times.
And that kids would walk on the street rocking the logo on their chest 🤯
Seeing kids wear your logo on the street must be such a surreal feeling. Amazing work Tim!