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Skincare Content Strategy — 7-Day Instagram Concept
I created this concept to show how I would approach social media content for a skincare brand.
Instead of relying only on product photography, the strategy focuses on building a content journey:
→ Educate the audience
→ Address real customer concerns
→ Build trust
→ Show products in real routines
→ Create clear opportunities for action
The goal is to turn a skincare Instagram feed from a product catalogue into a useful, trust-building content system.
This is an example of how I approach content strategy, creative direction, and branded social content for small businesses and growing brands.
AI-assisted. Human-managed.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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I get asked a lot how I get beauty and skincare clients, so here is what has helped me most:
📚 A portfolio that shows the work you want to get hired for. No real clients yet? Make passion projects for dream brands.
🎯 Apply only when your portfolio matches the job. Clients are very visual, and a product design portfolio won’t win a packaging project.
🔍 Research a lot. Follow the brands, learn how they talk and who they speak to.
💬 Apply to jobs that resonate with your skills and share related projects to potential clients.
🧴 Buy the products and analyze the packaging. Typography, finish, weight, how the label sits. You’ll notice things you can talk about in your pitch ✨
What would you add?
a portfolio that shows the work you want to get hired for is the best advice here. passion projects for dream brands really work
I helped this poker team grow to 16,000 followers across all socials, organically.
Here’s how.
Instagram: The poker players my client signed already had their own communities. I came up with using Instagram’s Collab posts to leverage their communities, which brought in our first waves of followers.
YouTube: Big poker names brought viewers in, and production manager’s storytelling kept them watching.
Brand: Consistent thumbnails, identity and feel everywhere, so new followers stayed.
The result: In under 2 years, the team went from unknown to recognized at the highest stages of poker!
That’s the part I’m proudest of!
Made a concept hero section for a skincare brand.
Pick what your skin needs and the serum drop changes right there. color, texture, product, price.
Then add to bag
If you run a beauty brand and your site is just photos and a buy button, message me.