My ready-to-drink cocktail brand. This project showcases three flavors—Spritz, Cosmo, and Caipirinha—through bold typography, distinctive color palettes, and a consistent visual identity.
The mockups explore how the can designs work together as a product range, creating a premium presentation for digital marketing and brand development.
Giving each flavor its own palette while keeping the typography locked is the right call for a range. It makes the three cans read as a family on shelf and in a collection grid. For RTD cocktails I'd also check how the flavor name holds up on a multipack box, since that's often...
What happens when propaganda designed to erase the self gets pointed at the self instead?
Soviet propaganda spent 70 years trying to erase the individual soul in favour of the collective machine. I pointed that exact visual language at the thing it was built to suppress.