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Traditional hand-drawn fashion illustration based on a fashion reference I found online.
For this piece, I focused on translating the reference into a hand-drawn illustration while paying attention to the silhouette, proportions, structure, and details of the outfit.
This work reflects my growing practice in fashion illustration and my interest in studying and interpreting different fashion designs through sketching.
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A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.
Explore the complete design case study:
https://contra.com/p/rNPRqooQ-form-fashion-e-commerce-website-design
When exploring a clothing collection, what helps you most: a styled outfit or an individual product grid?
Adorable
Simple ideas often make the best illustrations.
It had been a while since I last drew, and when I finally sat down, my mind went blank. When that happens, I pick something simple and a little cliché and see what I can do with it.
This time it was an apple. Then a worm popped out to say hi!
The pink worm against the green and blue is a great color pop. The apple with the missing center is a fun touch.
Redesigned the ModaZ fashion e-commerce storefront with a clean, modern shopping experience focused on product discovery and brand presentation. The project included a refreshed homepage, curated product collections, new arrivals, best-selling sections, and responsive layouts.
I also focused on improving navigation, product visibility, and the overall shopping journey to create a more engaging online store.
Have a fashion brand that needs a storefront upgrade? Let's talk.
I love the layout. Impressive work