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Taste Test
Two futures, two philosophies, same road.
One runs on cyan and quiet, instant torque, zero emissions, a clean-energy world rendered in cool light and calm precision.
The other runs on red and rumble, brute torque, deep range, tradition that refuses to apologize for its power.
The design mirrors the divide: one interface breathes and glows, the other grips and burns.
Same story told two ways, and the palette does half the talking. Which side of the future are you driving into? 👇
#automotivedesign #brandidentity #uidesign
15 votes
Ends in 1d
Electric
Really interesting approach here. While the red and cyan color divide is the immediate hook, what caught my eye is the subtle difference in the background grid systems you used for each interface. The sharp, rigid lines on the diesel side give it a distinctly heavy, mechanical...
I like Diesel option😍
Electric
"The palette does half the talking" is a good summary of the whole exercise, cyan/glow vs red/grip communicates the philosophy before anyone reads a word. Did you start from the color story and build the UI around it, or land on the interfaces first and pick the palette to match?
started from the emotional read: cyan for the electric side because it feels clean, calm, almost clinical, the future as something engineered. Red for diesel because it's heat, combustion, aggression, power that announces itself. Once those two associations were locked, every UI...
"Palette-first keeps every element pointing at the same idea" is a good way to put it, that's the difference between a mood board and an actual design system. Makes sense why it reads so cohesive. Thanks for breaking that down.
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