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This happens to me pretty often…
A client asks for a more modern website.
At first, it sounds like a visual problem. But once I look beneath the interface, I may find that:
→ The offer is difficult to understand.
→ The strongest proof is buried.
→ The navigation reflects the company, not the user.
→ The CTA appears before enough confidence has been built.
At that point, changing the layout won’t solve the actual problem.
The work becomes defining what users need to understand, what will make them trust the business, and what should help them take the next step.
The brief says redesign.
The project says strategy.
Fellow designers: what’s the most common problem you discover hiding behind a redesign request?
I usually find the proof in the wrong place. The page has testimonials and results, but they sit too far from the claim they support, so the visitor has to connect the dots.
Exactly. I see this a lot too. The proof is technically there, but the user has to work to understand what it’s actually proving. I think where we place that proof can be just as important as having it in the first place.
Always bad positioning disguised as a visual problem. Clients think they need new UI when they really need clear messaging and proof.
Yes! And sometimes that only becomes obvious once you start working on the structure. You can improve the UI all you want, but if the messaging is still unclear, the redesign is just making the same problem look better. Do you usually bring that up with the client before...
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New website 🎉
The old one had been bothering me for a while. A lot has evolved since then and it just wasn't reflecting my work, my vision or my services the way they deserve. Built something that actually does. Still adding new projects as we go.
Also a brand refresh, but that's a conversation for another day. 😂
What makes you stay on a creative's website past the first scroll?
Check it out
Looks calm and minimal
Exploring the intersection of mental well-being and modern design. This interface focuses on "micro-moments" of calm, guiding users from stress to serenity through soft gradients, rounded typography, and gentle interactions.
soft gradients suit this really well
I’ve been looking at these two hospital homepage directions for too long, so I’ll let you decide.
Same brand. Same message. Two different approaches.
Which hero feels stronger?
25 voted
57%
19 voted
43%
44 votes
Closed
i love option two, though i think it could be even more impactful if a pair was pictured walking together where you have a singular figure right now. something about the natural greens make the text pop!