How much can you remove before an idea disappears?

The Aphrology mark started with the Venus de Milo.

I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.

The final symbol lives between recognition and abstraction.

Aphrodite → A → Aphrology.

Lovely work Lorenzo! 🚀

Caelum — Concept project (fictional brand)

Caelum isn't a real product. It's a self-initiated portfolio piece — a fictional daily collagen gummy I built end to end to practise taking a clinical category and giving it clean-beauty desirability.

The name (Latin for "sky") set the direction: clarity. Skin, clear as sky. Form came before colour — I skipped the generic supplement jar for a sculptural asymmetric bottle, with a wide mouth for the gummies and matte soft-touch plastic instead of glass (glass would've been dishonest for something you open every day — the luxury is in the touch, not the shine).

The campaign was directed through my Augmented Art Direction approach: AI as a precision instrument under tight direction, then unified by hand in Affinity so the set reads as one campaign.

Real question for you: does the matte plastic feel more premium than glass here, or less? Curious where people land. 👇

Design & direction: Vidrio.

These are some sick visuals Andreu, good job! 😍