Uncover Hidden Customer Insights with RFM Analysis ExpertiseUncover Hidden Customer Insights with RFM Analysis Expertise
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Built this one for an e-commerce customer behavior project - 18,000+ customers, segmented using RFM (Recency, Frequency, Monetary) analysis.
The interesting part wasn't the segmentation itself, it was what it revealed: nearly 22% of customers were "at risk" of churning, and most businesses wouldn't know that until those customers had already stopped buying.
This is the kind of insight that's usually sitting in your order data already, it just needs the right lens. Happy to take a look at your numbers if you're curious what's hiding in yours.
Tools used: Power BI, SQL, Python (Pandas, Scikit-learn for clustering)
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started