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When do you know a design actually has enough?
In university, one of my professors kept using the word "suficiencia." There isn't a clean translation for it, but the idea was strict: if a detail adds meaning to the concept, it stays. If you're adding it just because it looks nice, it goes.
I didn't think much of it at the time. Now it's the question I ask before every project ships.
What's the one thing you were taught early on that you still use on every project?
Suficiencia is such a powerful lens for design! Stripping away the fluff until every single element carries real intention is what turns a good layout into an iconic one
𝗚𝗼𝗼𝗱 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗺𝗼𝘃𝗲. 𝗦𝗼 𝗜 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗵𝗲 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.
For this project, I created a social media content series for a gym brand with a bold, energetic visual direction. The designs focus on fitness, motivation, workouts, and educational content, using strong typography, athletic imagery, and a consistent blue-and-white look.
I then brought the designs into motion using Jitter, adding movement and transitions to make the content feel more dynamic and engaging for social media.
I really enjoyed playing around with how much personality could be added to the designs without making the animation feel too busy.
#SocialMediaDesign #MotionDesign #Jitter #GymBranding #FitnessMarketing #FitnessDesign #GymSocialMedia #SocialMediaContent #GraphicDesign #MotionGraphics #ContentDesign #VisualDesign #FitnessBrand #CreativeDesigner
𝙏𝙚𝙡𝙡 𝙢𝙚 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙩𝙝𝙞𝙣𝙠...𝙬𝙝𝙞𝙘𝙝 𝙙𝙚𝙨𝙞𝙜𝙣 𝙘𝙖𝙪𝙜𝙝𝙩 𝙮𝙤𝙪𝙧 𝙖𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣?
The motion really adds energy to the designs! 🔥
From the archive:
Poster I made for a yoga class in south France.
love the colors you selected, such a neat way to potentially reference chakras.