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Making something that actually feels like them is the best part of designing.
Anyone can make a good-looking website. Building a brand people instantly recognize is a completely different game.
Spent way too much time on the little details for Playback Studio, and honestly... that's the part I enjoy the most.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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I completely agree. Future Nostalgia is one of those rare projects where every visual touchpoint feels intentional. It proves that great branding isn't just about a logo, it's about building a world people instantly recognize.
What if one of the best examples of retro-futurism wasn't a brand, but an album concept?
Whenever I think about this aesthetic, I always come back to my queen 🥰 Dua Lipa's Future Nostalgia.
She did her investigation, as an art and architecture lover she made an album in which she...
Thank you so much for sharing!
The Lucra Brandbook
The brandbook is the least glamorous deliverable and the most important one.
It's the document that makes every future decision faster, the one a new hire, a freelancer, or an internal marketing team can open and immediately know how the brand should look, sound, and behave. Good brand work isn't just a nice logo. It's a system someone else can run without you in the room.
A look inside a recent brandbook.
PoW - https://contra.com/studioduo
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Love the Colors!
Brand design has been really fun lately.
Here's a glimpse of a few recent projects, as I try to find the time to build out full portfolio pieces. 😅
That resort mark moving into the pool shot sells the whole mood in two seconds flat, Jitter was clearly worth learning. Is the portfolio backlog piling up because paid work keeps winning out, or is it more the classic struggle to make time for your own stuff?