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E-commerce Sales Analysis Dashboard
I designed and built a comprehensive E-commerce Sales Analysis Dashboard to transform raw data into actionable business insights. This interactive dashboard tracks key performance indicators (KPIs) over a 4-year period , allowing stakeholders to monitor financial health at a glance.
Key Features & Insights:
KPI Tracking: Real-time visibility into Sales ($2.29M+), Profit ($286K+), Quantity, Total Orders, and Profit Margins.
YoY Growth Analysis: Clear Year-over-Year metrics showing strong sales growth (+20.58%) alongside profit margin optimization trends.
Granular Breakdowns: Visualizations for Category-wise profit, regional sales performance across the US map, and top-performing subcategories (led by Phones and Chairs).
Dynamic Filtering: Integrated filters for Region, Segment, and Year to allow for deep-dive exploratory data analysis.
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