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A selection of social media and advertising designs showcasing my creative work across different brands.
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MIDDAY | Sandwich Bar Brand Identity
A self-initiated brand identity for MIDDAY, a contemporary sandwich bar built around one simple idea: everyday lunch should still feel worth looking forward to.
The identity combines bold editorial typography, warm lifestyle photography and familiar deli-inspired details to create something considered, approachable and easy to return to.
Your 12:30 deserves better.
more posts on this one in the upcoming days!
Amazing work!
One of our older concepts that still stands out to us is Sentra Wallet.
At the time, most crypto wallets leaned into dark themes and interfaces that felt built for experienced users. We wanted to explore a different direction. Something brighter, friendlier, and easier to navigate without losing the feeling of security or control.
The goal was simple: make managing digital assets feel approachable. We focused on clear information hierarchy, intuitive navigation, and a visual identity that didn't rely on the usual Web3 design trends.
Looking back, we'd definitely refine parts of it today, but the core idea remains the same. Great product design isn't about making crypto look more complex. It's about making it feel easier to use.
Going brighter and friendlier for a crypto wallet is still the harder design problem, most teams default to dark mode because it's easier to fake secure. What was the biggest pushback from users used to the darker wallet convention?
Luxury meets seamless digital experiences. ✨
Designed a modern hotel booking website with an elegant UI, intuitive navigation, premium room showcases, exclusive offers, and a smooth reservation flow. Every detail is crafted to enhance user experience and inspire more bookings.
What do you think of this concept? 🏨
Click the link below to view the full project. 👇
Nice work !
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