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Qualitative vs Quantitative UX Research
Which one do you need?
Qualitative Research
→ User behavior
→ Users problems
→ Smaller groups
Methods:
• User interviews
• Field studies (natural environment)
• Contextual inquiry (in-context interview)
• Usability testing
Quantitative Research
→ Users’ interaction with products
→ Larger groups
Methods:
• A/B testing
• Surveys
• Analytics
• Usability benchmarking
• Desirability study (aesthetic appeal)
Before choosing a method, ask:
→ Define the research Goal
→ Match design phase
→ Know what you’re looking for
How do you choose research methods?
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Problem:
Most online course platforms feel overwhelming too much clutter, unclear structure, and weak calls to action that hurt conversions.
Solution:
I designed a clean, modern course platform that simplifies the user journey. Clear layouts, engaging visuals, and strong CTAs help creators present their courses effectively and turn visitors into students.
Result:
A user friendly experience built for clarity, engagement, and growth.
You are right
Before:
Outdated layouts, confusing navigation, and low engagement made it difficult for users to explore and enroll in courses.
After:
A clean, modern, and user-focused platform designed to simplify the learning experience and improve conversions.
What changed:
Clear course structure and navigation
Modern UI with better visual hierarchy
Strong CTAs to guide user actions
Improved overall user experience
Design that turns complexity into clarity.
GREAT JOB
Good visuals get attention in design.
Good thinking makes products actually useful.
I’ve seen really good-looking interfaces fail because they didn’t answer simple questions for the user: what do I do here, what happens next, why does this matter.
When those questions aren’t clear, people hesitate. Or they drop off.
And for me, that’s what good design comes down to. It’s not just how it looks, it’s how easily someone can move forward without thinking too much.
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