Good visuals get attention in design.
Good thinking makes products actually useful.
I’ve seen really good-looking interfaces fail because they didn’t answer simple questions for the user: what do I do here, what happens next, why does this matter.
When those questions aren’t clear, people hesitate. Or they drop off.
And for me, that’s what good design comes down to. It’s not just how it looks, it’s how easily someone can move forward without thinking too much.
My previous poll showed unexpected results (I am very grateful to everyone who took the time to vote and comment 🤍).
Now I am curious about your opinion on the color mode for this hero section. I definitely like a light theme. What about you?
By the way, I made a nice animation for this design. You can see it on my profile
Explored two different visual directions for the same SaaS landing page.
The structure stays consistent, while the imagery, mood and art direction shift the overall brand feel.
Interested to know which direction feels stronger.