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WHAT HAPPENS WITHOUT A FUNNEL???
Visitors come...
Visitors leave...
❌No follow up
❌No conversion
📢 TRAFFIC WITHOUT FUNNELS IS WASTED POTENTIAL. FUNNELS CREATE STRUCTURE, DIRECTION AND SALES. FUNNELS TURN TRAFIC INTO CUSTOMERS.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I've read hundreds of homepages. They all make 1 mistake.
They're written for someone who already believes.
- The headline assumes you understand why this category matters.
- The about section assumes you care about the founder's journey.
- The features section assumes you're already sold on the approach and just need the details.
Real cold visitors arrive skeptical, distracted, and ready to leave in 8 seconds.
UNTIL they land on a reason to stay.
The homepage that converts earns that reason in the first 2 sentences.
It names something the visitor already feels before they could articulate it themselves.
Everything after that is just confirmation and SALES.
This!!!
Hey! 👋
We would like to present you with our new project. The goal of the project is to create an easy-to-use service for creating, promoting, and selling digital products using a large number of tools within one system.
The challenge was to create an easy-to-use visual web page editor, which is part of the sales funnel system for digital products. In addition to editing the design of the page, the user can also build user interactions and actions within the page and connect the product and marketing systems.
To complete the task and solve the problems, we studied the behavior of users, the principles of the system, and direct feedback from users who used the system in test mode.
The funnel system is only part of a project we worked on for over 2 years and made over 1500 screens in Figma.
1500 screens in Figma over 2 years is a serious undertaking. The visual page editor concept is interesting because most funnel tools force you into rigid templates. Glad to see you grounded the decisions in actual user testing rather than assumptions.
Are we measuring the right things, or just the things that look good in a report?
A PageSpeed score of 95 on a website that converts nobody. A domain authority of 40 on a site that ranks for nothing locally. A bounce rate that looks fine because the tracking is misconfigured.
The SEO industry has a metrics fetish. We optimise for numbers that impress clients in monthly reports rather than outcomes that actually move their business forward.
Local search success for a small business is not a PageSpeed score. It is a phone that rings.
Are we reporting on vanity metrics because they are easier to control than actual business outcomes?
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