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Motion Graphic Concept for Fashion Brand Off-White.
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The pivot from the real product bottle into that geometric particle animation is a smooth way to move from proof to brand world. Was Innerceuticals specifically asking for that split, ground it in the actual product first then get conceptual after, or did that pairing come together in the edit?
E-commerce Website Redesign
A modern e-commerce website redesign focused on creating a cleaner, more engaging shopping experience while improving the overall visual structure and user journey.
The redesign combines strong product presentation, clear navigation, refined typography, and strategically placed calls-to-action to make it easier for visitors to discover products and move through the purchasing journey.
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Focus: UI/UX Design • E-commerce Design • Website Redesign • Responsive Design • Conversion-Focused Design
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Most cookie packaging on shelf leans loud and cluttered — I wanted to see
what happens when you strip that back and let the product feel premium
instead of just sweet.
This project started as a redesign exercise on an existing cookie packaging
concept. I kept the product category and target shelf context the same,
then rebuilt the concept from scratch: new color story, new typography
system, new material direction.
What changed:
— Concept shifted from playful/busy to minimalist and premium
— Palette rebuilt around cream, charcoal, and a warm gold accent
— Custom logotype and clean geometric type system
— Matte textured finish to signal quality over sugar-rush energy
The result reads less like a snack and more like a gift — which is exactly
the shelf position a lot of artisanal food brands are chasing right now.
Open to redesign work like this for food, cosmetic, and skincare brands
looking to reposition their packaging. Let's talk about your product.
#Packaging Design, #Food Packaging, #Branding, #Product Design, #Label Design,#Package Mockup
The restraint here really works—the warm chocolate palette and generous negative space make the pack feel premium without losing the product cue. The ingredient callouts are a nice touch for quick shelf scanning.