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I started working with Figma about a year and a half ago, and I can honestly say it has become one of the most rewarding tools in my design workflow. There's something incredibly satisfying about transforming a static screen into an interactive prototype, especially on projects where visual design plays a key role.
For this project, I designed Nexus, a learning platform created for working professionals who want to expand their skills and continue growing in their careers. From a visual perspective, my goal was to move away from the conventional look of most Learning Management Systems (LMS) and create a more distinctive, modern, and engaging experience. I'm really happy with how the final design came together.
It's amazing to see what you're creating after just a year and a half with Figma the transition from static screens to interactive prototypes is such a satisfying milestone.
thank you! it's been extremely fun to learn how to use Figma and the logic behind prototypes.
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A compact colour palette, oversized typography and loose illustrated assets keep the brand recognisable while giving it enough flexibility to feel relaxed, playful and human.
A system made for real lunch breaks, not just polished mockups.
Last part before the case study on this personal project.
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brandingbrandingassetsvisualidentityBrand DesignLogo DesignVisual DesignAdobe IllustratorAdobe PhotoshopFigma
This deserves more than just liking, this deserves to be featured! 🏆 The cohesive branding assets are perfect for translating into a premium website.
*Humanizing an AI Kid's Coffee Brand*
For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.
Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.
This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.
This is exactly how anything related to kids should be!!! I mean add some colours guys
May I ask what your inspiration was?🔥
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