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Brand Strategy & Visual Messaging Guide ✨
Created a comprehensive Brand Strategy & Visual Messaging Guide for a modern consumer brand.
The project focused on building a clear and consistent brand identity through:
• 🎯 Brand Positioning
• 💬 Tone of Voice
• 🎨 Visual Identity
• 📋 Brand Guidelines & Applications
The goal was to create a brand that communicates clearly, consistently, and meaningfully across different customer touchpoints.
Skills: Brand Strategy, Visual Communication, Content Strategy, Brand Positioning, Copywriting
Tools: Canva, Google Docs
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Connect with clients, get discovered, and run your business 100% commission-free
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on Saturday i got to speak on social media & content strategy at my first IRL event 🥹
i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
🌱high effort: think an edited video or designed carousel)
🌱medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
🌱low effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. 🌻
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.
and if you're a founder or brand that needs a strategist to build a content practice you can actually sustain, you can book time with me here: https://contra.com/s/m6ZFFBev-the-consult-a-single-strategy-session
Which skincare carousel layout would you choose for your brand?
13 voted
50%
13 voted
50%
26 votes
Closed
bento grid for me, fan layout gets crowded on a phone screen
How do you give a theatre a new face without throwing away the one it already has?
For ASTORKA Korzo '90 in Bratislava, the answer was to keep the existing logo and build a whole new world around it: a fresh system of typography, colour and imagery that gives the theatre a clear, confident presence of its own.
The identity runs on three levels:
– A redesigned website, designed in Figma and developed with an AI-assisted workflow using Claude
– printed theater plan
– Motifs for digital billboards across the city
Working with an existing logo is a real design constraint. The trick was making the new system strong enough to carry the brand while letting the logo stay recognisable. Theatres live from continuity and from change at the same time, and the identity had to hold both.
Image rights: Divadlo ASTORKA Korzo '90
Skills: Visual Identity, Art Direction, Poster Design, Web Design, Brand Identity, Typography, Cultural Branding, AI Design
Tools: Figma, Claude
What do you think about the redesign?
Keeping the old logo and building a whole new system around it is a smart call.