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One part of the OTPST Kajabi build was bringing six Wistia video testimonials into the sales page.
These are members talking about the client's training program. Their role on the page is to help visitors understand the experience through people who have used it.
My design task was to integrate that proof into the page, alongside the offer, program details, and trial CTAs.
When I review a Kajabi course or membership landing page, I ask what question each testimonial helps answer: who the program suits, what the experience feels like, or what the coach is like to work with.
Useful proof gives the visitor context. A wall of praise can still leave their main question unanswered.
Which question do prospective members ask you most often?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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