One of my recent clients owned a thrift store but didn’t yet have a clear brand identity and they didn’t even have an official name. They approached me to build the brand from the ground up, which included creating the full concept and defining the store’s personality. I translated the concept into a cohesive brand identity by designing the logo and key branding elements, ensuring everything aligned with the store’s vibe and target audience.

To make the brand even more memorable and playful, I also developed the tagline and character concept behind the store’s identity:

“Here comes Ted! Let Ted style you and make you hip. Ever met a bear this cool?”

This helped establish a fun, youthful personality for the brand and gave it a unique edge that instantly stands out in the thrift and streetwear space.