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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Doce Recheio is an artisanal cookie brand created to turn simple moments into sweet little pauses. Its purpose is to offer generous, flavorful products full of personality — an experience that blends affection, playfulness, and the immediate pleasure of biting into a warm cookie.
To express this essence, I developed a vibrant, light, and charismatic visual identity, based on organic shapes, fluid illustrations, and intense colors that translate a sense of joy and the “delicious mess” of a kitchen in action. The visual system was designed to be both versatile and striking, ensuring strong presence at points of sale as well as in on-the-go consumption moments.
The project included the creation of a complete packaging system: takeaway bags for immediate consumption, stickers for individual cookies, boxes for kits, menus, and social media assets. Each piece was designed to reinforce the brand’s sensory appeal and its sense of closeness — highlighting the artisanal touch, light humor, and welcoming visuals that invite consumers to indulge in a small, flavorful break.
The brand strategy was guided by three pillars:
• Visual joy: bold colors to create instant impact and enhance memorability.
• Affection and proximity: organic forms and playful messages that build emotional connection.
• Sensory experience: packaging and applications that emphasize texture, warmth, aroma, and the ritual of enjoying a cookie.
The result is a lively visual universe that expands the personality of Doce Recheio and strengthens its presence at every consumer touchpoint, valuing both aesthetics and the overall brand experience.
Love the colors!
I built a "Living To-Do List" in 5 minutes using Wonder 🚀
My problem: To-do lists are boring and take hours to animate.
My solution: Used Wonder Chat to turn 3 tasks into animated 3D icons with shaders + MCP for smooth transitions.
Code → glowing brackets
Coffee → steaming cup with liquid shader
Design → spinning palette
Result: A clean, loopable UI animation that actually motivates me.
#wonderchallenge @usewonder
StreetFleet had modernized its logistics operations with AI-driven routing and efficiency, but its brand still looked outdated. As Creative Director and designer, I led the full rebrand to match that evolution: a new identity system, website, digital assets, ad campaigns, and video content, all built to feel fast, smart, and forward-moving. I used AI image-generation tools to create supporting visuals and speed up concept exploration, while every brand decision and final design was crafted by hand. The result: a brand that finally reflects the efficiency StreetFleet built into its service.
Nice👏
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