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https://youtu.be/nc1aZuKniNA This was an entry to an AI advert (a few months back now) of a fictious product so I came up with hair dye for Bigfoot: Hope you like it.
Gus just wanted to cover a few grey hairs...
Unfortunately, he picked up Polar White instead of Mountain Brown.
SASQUATCH SHADE™ is a cinematic AI comedy commercial created for the Runway Big Ad Contest, combining visual storytelling, premium product branding, and Hollywood-style cinematography.
Created using AI filmmaking tools including Runway.
#Runway #AI #Commercial #Bigfoot #Sasquatch #aifilmmaking
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I created this cinematic 3D product animation to bring a product to life through stunning visuals, smooth motion, and creative storytelling.
As the video creator, my focus was on combining realistic lighting, dynamic water effects, detailed textures, and fluid animation to produce an engaging visual experience. Every movement and visual element was carefully designed to highlight the product and capture the viewer's attention.
My goal was to transform a simple product presentation into a captivating cinematic experience that communicates quality, creativity, and professionalism.
Services showcased:
3D product animation
Cinematic video production
Visual storytelling
Motion graphics
Lighting and visual effects
Creative product presentation
This project reflects my passion for turning ideas into visually compelling content that helps brands stand out.
Did any of these images make you stop for a second?
That was the whole point.
A strong visual does not stop the scroll only because it is “beautiful”.
It usually stops the scroll because something feels slightly unexpected. Not random. Not weird for the sake of being weird. Just enough visual tension to make the brain pause.
A few mechanics I used in this set:
• Unexpected color logic
Snow-white animals, a burgundy horse, a white crow. Familiar subjects, unfamiliar treatment.
• Controlled surrealism
Floating fish, whales in the sky, animals appearing where they normally shouldn’t.
• Scale distortion
A giant rabbit turns a simple fashion scene into something instantly less predictable.
• Unusual perspective
Top-down herds, extreme low angles, fisheye-like shots. The same subject feels completely different when the camera stops behaving normally.
• Context collision
A white horse on a burgundy sofa in an open landscape. Two worlds that should not meet, but somehow work visually.
• Shape and overlap
Sometimes the strongest part is not the subject itself, but how two forms create one memorable silhouette.
The goal is not to make the image strange.
The goal is to make it readable enough to understand fast, but unexpected enough to stop for a moment.
That’s where AI becomes interesting for creative direction.
Not as a shortcut to “nice images”, but as a way to test visual mechanics, campaign worlds and attention patterns much faster.
Which one would stop you first?
#AICreative #CreativeDirection #VisualDesign
